Holiday 2024 Digital Campaign
Lancôme / Artist Interview
In this film, we follow Safia Ouares, the illustrator behind the enchanting 2024 Holiday Box for Lancôme. Through her journey across Paris, she shares the inspiration and creative process that brought the box to life. Her story unfolds like a dream, inviting us to wander among the stars of the magical universe she imagined and painted.
filmaker — Arthur Lacomblez
Holiday 2024 Campaign
Lancôme / Print & Movie
The 2024 Holiday campaign for Lancôme unfolds within the iconic Petit Palais in Paris. In the film directed by Georgia Hudson, we follow Lancôme’s ambassadors as they step into an enchanting garden, immersed in a magical and unforgettable brand experience.
Photographers — Charles Helleu / Oliver Hadlee Pearch
Givenchy Soin Noir Campaign
Givenchy / Print & Digital
Creation of print and digital assets for the new Soin Noir line by Givenchy. Derived from the power of marine algae, the visual direction dives into a mysterious deep-sea universe.
Products emerge from the water’s surface, surrounded by softly luminescent seaweed, creating an atmosphere that is both enigmatic and refined — a visual expression of the line’s rare and precious origin.
Photographer — Candice Milon
French Days campaign
Lancôme / Digital
In collaboration with Gorka Postigo, we developed a campaign for Lancôme where models, vibrant Parisian props, and dynamic perspectives seamlessly merge.
In the foreground, the models apply Lancôme products, while in the background they interact playfully with iconic Parisian elements, creating a layered and visually immersive composition.
Photographer — Gorka Postigo
Loyalty Program
Lancôme / Digital Content
Creation of multiple digital assets for the Lancôme Loyalty Program, My Lancôme Rewards. Set within the Domaine de la Rose — the iconic home of Lancôme —
the experience follows Edgar, the house groom, as he guides us through the estate and unveils the exclusive rewards hidden throughout the house.
Production — Prodigious
Gramercy Melbourne
Branding / Print / Web
Designed to feel inherently timeless, the identity is enriched with elegant Art Deco touches.
The branding plays on the tension between modernity & heritage, resulting in a sleek and refined aesthetic inspired by the exceptional quality of the 1920s.
KTQ Group
Branding / Print / Web
Creation of a visual ecosystem — including Visual Identity, Web Design, Video, and Stationery — for a property development company based on the Gold Coast, Australia.
Conceived as a poetic narrative, the visual identity reflects the brand’s long journey and evolution. Inspired by the vast Australian sky, symbolizing progression, ambition, and enduring vision. The result is a sleek and atmospheric universe that balances emotional depth with contemporary sophistication.
Curated Studio
Branding / Print / Web
Branding and art direction for a niche agency dedicated to representing and supporting Australian furniture designers.
The visual identity was designed to reflect the refinement and craftsmanship of the pieces showcased. With a clean and understated aesthetic, the branding highlights the contemporary spirit of Australian design while maintaining a sense of timeless elegance.